About the brand
The Art of Living stands for a symbol of healthy living, peace of mind and steering your own life in the direction one wishes to. Their online shop called as Art Of Living Shop (further rebranded as Sattva Store) sells organic, natural & effective products that help you better your life in the long run.
Full Digital Suite
Social Media Marketing, Paid Advertising on Facebook
As a non profit organization, Art of Living was clear right from the beginning that they want to invite new users to the world of AOL at the lowest possible cost. We believed in their vision and formulated a strategy utilizing the power of the already thriving community to introduce the concept of Art of Living to fence sitters. We utilized platforms like Facebook & Instagram to reach out to the audience with our best selling products.
Consistent social media marketing helped gather relevant eyeballs and generating engagements on all posts. Informational content received much more engagement than product based posts. The regular engagement grew by over 250% in just 3 months. We also started with Facebook ads and started driving audience to the website. The Website sales numbers increased by 5X in a course of 6 months.
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