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A Staggering Increase Of 224.04% In Organic Sessions In 10 Months For Simply Trip: A Transport Rental Company

About the brand

SimplyTrip is a New-Age Bus Rental Service in Mumbai, Navi Mumbai & Thane that lets you hire Tempo Travellers, Mini Buses & Buses with the promise of Excellent quality, Professional Drivers, 24/7 customer support & 100% Transparent pricing
As the leading Bus rental company in Mumbai, SimplyTrip has received numerous accolades, with over 5,000 positive reviews. Their commitment to providing excellent quality, professional drivers, 24/7 customer support and transparent pricing has earned them the trust of some of the biggest names in the corporate world, including Flipkart, Asian Paints, and DHL, among other
Their reputation for excellence in the industry sets them apart as the best choice as the best bus rental service provider in Mumbai




Organic Traffic.




Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Objective:SimplyTrip joined us in Mar’21 to increase their visibility on Google and other search engines and also to ensure that there are consistent organic visitors on the website
  • Challenges: To increase traffic despite the seasonal fluctuations and travel trends of customers along with improving organic ranking
  • Our Solutions: We targeted keywords with low search volume but high transactional intent. We focused on on-page optimization, using the same focused keywords on our website. Additionally, we optimized our website’s local presence by enhancing our Google My Business (GMB) profile and incorporated local schema and NAP details on our site. This ensured that our business information was consistent across the web.
  • After completing these optimizations, we also built backlinks from local websites to increase the local authority of our website. Our efforts paid off and within 10 months, all 40 of our targeted keywords were ranking on the first page of Google and our sessions from Mumbai saw a significant boost of 264.15%


  • Organic traffic on our website increased by 224.04% in December 2022 compared to the previous year
  • Our website’s traffic increased significantly, with a rise of 291.40% in total users and 321.53% in new users
  • Our website experienced a tremendous boost in organic visibility, with a 387.6% surge in clicks and a whopping 442.4% surge in impressions
  • Furthermore, all 40 of our targeted keywords are now ranking on the first page
  • We achieved these results in the span of 8 months
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