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Achieved 3.5x ROAS for a Medical Equipment Brand | Novomed

About the brand

A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions. Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.

Objective

To generate Sales

Category

Medical Equipments (Compression Stockings)

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • Our communication gave higher emphasis on product USPs with different ad types like carousel, video etc. We also focused on promoting the testimonials by the customers to add trust among the customers.
  • Our communication gave higher emphasis on product USPs with different ad types like carousel, video etc. We also focused on promoting the testimonials by the customers to add trust among the customers.
  • After trying multiple targeting options we understood the end user is not the buyer but the kins/relatives of the affected person. Hence, we tried AI / ML targeting on Facebook with generalised creatives that emphasize more on USPs of the product with different creative type like carousel, video etc.
  • We also focused on promoting the testimonials by the customers to add trust among the customers.

Impact

  • Our campaign audiences were able to initiate 2200+ Checkouts and 900+ purchases.
  • We managed to get an average Cost/Conv as low as ₹900 for an average order value of ₹4700.
  • We Scaled up the ROAS from 0.74x to 3.56x in the span of 3 months.
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