Achieved 3.5x ROAS for a Medical Equipment Brand | Novomed
About the brand
A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions. Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.
To generate Sales
Medical Equipments (Compression Stockings)
Performance Marketing
Performance Marketing

Delivery Overview
- Our communication gave higher emphasis on product USPs with different ad types like carousel, video etc. We also focused on promoting the testimonials by the customers to add trust among the customers.
- Our communication gave higher emphasis on product USPs with different ad types like carousel, video etc. We also focused on promoting the testimonials by the customers to add trust among the customers.
- After trying multiple targeting options we understood the end user is not the buyer but the kins/relatives of the affected person. Hence, we tried AI / ML targeting on Facebook with generalised creatives that emphasize more on USPs of the product with different creative type like carousel, video etc.
- We also focused on promoting the testimonials by the customers to add trust among the customers.
Impact
- Our campaign audiences were able to initiate 2200+ Checkouts and 900+ purchases.
- We managed to get an average Cost/Conv as low as ₹900 for an average order value of ₹4700.
- We Scaled up the ROAS from 0.74x to 3.56x in the span of 3 months.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Delivering Happiness! Jeebly’s Reel Content and Moment Marketing for Social Media Strategy #JeeblyDelivery
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brandJeebly is a tech-driven last mile delivery logistics company delivering joy to our partners as well as individuals, empowering them to seamlessly manage their...
Jeebly’s Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS India
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS IndiaAbout the brand SOS Children's Villages of India is a non-governmental organization committed to the welfare of parentless children, women, and vulnerable families. With over 50 years of experience,...
Thinking Lab
The Role of Chatbots and AI-powered Customer Service in India
In today's digital age, the role of chatbots and AI-powered customer service has become increasingly significant in India. As businesses strive to meet evolving customer expectations, they are turning to these advanced technologies to enhance their marketing and sales...
Major Google Algorithms and What Do They Mean?
As an SEO Specialist, One thing I always have to be prepared for Google to change rules. In my five years of experience, I have heard Google come up with some of the quirkiest algorithm names. I am sure like me you must have also wondered what they meant. Let's talk...
How to Use ChatGPT Plugins for Work
In today's digital age, ChatGPT has emerged as a powerful tool for enhancing productivity and streamlining work processes. With the rise of artificial intelligence, ChatGPT plugins have become increasingly popular, offering a wide range of functionalities that can...