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Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences

About the brand

Leading pharma company with solution driven by patient care initiatives. Eris specializes in healthcare therapies, healthcare products & manufacturing solution-oriented medication.

Objective

The main objective was to spread awareness among the audience though various special days

Category

Pharmaceutical

Ingredients

Social Media Marketing

Case study subject

Creative Showcase

Medium

Instagram

Delivery Overview

Aim: The aim behind this creative was to increase awareness for the benefits of Yoga.

Thought Process: To highlight the health benefits of yoga, we decided to showcase different yoga postures that are beneficial to us while also wishing the audience on this day.

Results: Impressions: 4,421, Engagement Rate: 38.20%

Impact: We succeeded to spread the word regarding the health benefits of Yoga organically to 4421 people.

Aim: The main focus for this creative was to aware audience to stop using plastic and how it is suffocating earth.

Thought Process: To exemplify the every rising problems that plastic bags cause to the environment, the idea was to showcase a visual that would be visually powerful and thought provoking for the audience to drive the message home.

Results: Impressions: 6,582, Engagement Rate: 48.70%

Impact: Our message of limiting the use of plastics was organically received by 6582 people.

Aim: The main aim was to increase awareness among the audience of how education is important for the betterment of the future generation.

Thought Process: To bring to light the disparity in access to education, the idea was to express the benefits and positive change that education can have on a person’s life, and build awareness about the same.

Results: Impressions: 2,709, Engagement Rate: 32.63%

Impact: We organically reached 2709 audience members to spread awareness about the importance of education.

Aim: To increase awareness to prevent pollution.

Thought Process: As we all are aware of the perils of pollution our planet is enveloped in, we wanted to build awareness and show the stark difference by comparing it to a very real possibility our world could face if we don’t prevent pollution.

Results: Impressions: 3,244, Engagement Rate: 28.14%

Impact: We successfully made an impression on 3244 people organically regarding the perils of pollution.

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