About the brand
Business Standard is one of the largest B2B magazines in India with a unique reader base of over ten million per month. Business Standard ranks number 1 in terms of reader base by any standalone business news website in India.
Website Traffic Enhancement
Publishing House, News, Magazine
The core objective for Business Standard was threefold – increasing the reader base, targeting influencers and being the go-to guide for news research across the country. We worked on an end to end strategy to achieve the said objectives while constantly enhancing the engagement metrics like time on site & bounce rate – which are crucial in any publishing business. The right communities & influencers were targeted to build a better share of voice between the competitors.
Holistic SEO strategy had a significant impact on the website’s traffic growing it by 25% quarterly. Specific long tail & short tail query based keywords ensured the traffic was relevant. This strategy also led to reduction in bounce rate by over 3X as people often found relevant information.
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