25% Quarterly Growth In Website Traffic With Holistic SEO | Business Standard

About the brand

Business Standard is one of the largest B2B magazines in India with a unique reader base of over ten million per month. Business Standard ranks number 1 in terms of reader base by any standalone business news website in India.

Objective

Website Traffic Enhancement

Category

Publishing House, News, Magazine

Ingredients

SEO

Case study subject

SEO

Overview

The core objective for Business Standard was threefold – increasing the reader base, targeting influencers and being the go-to guide for news research across the country. We worked on an end to end strategy to achieve the said objectives while constantly enhancing the engagement metrics like time on site & bounce rate – which are crucial in any publishing business. The right communities & influencers were targeted to build a better share of voice between the competitors.

Outcome

Holistic SEO strategy had a significant impact on the website’s traffic growing it by 25% quarterly. Specific long tail & short tail query based keywords ensured the traffic was relevant. This strategy also led to reduction in bounce rate by over 3X as people often found relevant information.

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