500% Boost In Website Traffic With Paid Campaigns | The Glu Affair

Case Studies, Paid Marketing Case Studies

About the brand

The Glu Affair is an offbeat online fashion brand started a few years ago. They are aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on it.
Objective

Website Traffic Enhancement & Awareness

Category

Online Fashion

Services provided

Paid Advertising

Case study subject

Paid Advertising

Overview

The GLU Affair was clear in its aim to promote their brand image & increase website visitors (leading to sale) via paid advertising. The online fashion industry being extremely crowded posed a challenge. However, having worked with numerous popular brands, DigiChefs prepared a competitive strategy. Facebook & Instagram were chosen for the campaigns.

Outcome

The expansive yet targeted ad campaigns led to a major boost in the website traffic by over 500%. This increased exposure directly impacted the sales growing it by 8X within 6 months. The ripple effect on branding turned the brand into a popular name among the target audience.

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