Increasing website sales via Paid Advertising – The Glu Affair

Case Studies, Paid Marketing Case Studies

About the brand

The Glu Affair is an offbeat online fashion brand started a few years ago. They are aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on it.


Website Traffic Enhancement & Awareness


Online Fashion

Services provided

Paid Advertising

Case study subject

Paid Advertising


The GLU Affair was clear in its aim to promote their brand image & increase website visitors (leading to sale) via paid advertising. The online fashion industry being extremely crowded posed a challenge. However, having worked with numerous popular brands, DigiChefs prepared a competitive strategy. Facebook & Instagram were chosen for the campaigns.


The website traffic increased by over 500% & sales from website grew by 8X over a period of 6 months.

Smart People Ask Questions

Pin It on Pinterest

Share This
%d bloggers like this: