Increasing website sales via Paid Advertising – The Glu Affair

Case Studies, Paid Marketing Case Studies

About the brand

The Glu Affair is an offbeat online fashion brand started a few years ago. They are aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on it.

Objective

Website Traffic Enhancement & Awareness

Category

Online Fashion

Services provided

Paid Advertising

Case study subject

Paid Advertising

Overview

The GLU Affair was clear in its aim to promote their brand image & increase website visitors (leading to sale) via paid advertising. The online fashion industry being extremely crowded posed a challenge. However, having worked with numerous popular brands, DigiChefs prepared a competitive strategy. Facebook & Instagram were chosen for the campaigns.

Outcome

The website traffic increased by over 500% & sales from website grew by 8X over a period of 6 months.

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