About the brand
The Glu Affair is an offbeat online fashion brand started a few years ago. They are aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on it.
Website Traffic Enhancement & Awareness
The GLU Affair was clear in its aim to promote their brand image & increase website visitors (leading to sale) via paid advertising. The online fashion industry being extremely crowded posed a challenge. However, having worked with numerous popular brands, DigiChefs prepared a competitive strategy. Facebook & Instagram were chosen for the campaigns.
The website traffic increased by over 500% & sales from website grew by 8X over a period of 6 months.