Building strong marketing collateral for Jamunda Hills for effective sales

About the brand

Jamunda Hills is a one of its kind second home project based in Igatpuri. It is owned by Nasik based GDC Group which is in the real estate business for over 35 years now. Spread over 300 acres, the project aims at being one of the finest vacation home destination in Igatpuri, which is quite in focus by the Govt. of MH to be the best holiday destination in Maharashtra.

Objective

Lead Generation

Category

Real Estate

Ingredients

Website Development, Creative Development (online + offline), Full Digital Suite

Case study subject

Creative Development

Overview

The project is targeted for buyers across tier 1 cities like Mumbai as well as top cities around the world. The distance of the site from the buyer had to be curbed by developing collateral that helped the sales team to first sell the site in a local meeting, and then schedule a site visit for the customer. We built several marketing assets for the brand like – website, coffee table book, videos, etc. The coffee table book & the video were aimed to tickle the customers about how fantastic the location of the site is, and why they shouldn’t shy away from a site visit. It was clear once they visit the site, the selling was easy.

Outcome

The lead to site ratio shot up by 200% in a very short time. The collaterals presented by the sales team in the local meetings not just impressed the customers leading to increase in site visits but also gave meaningful visual insights to the USPs of the brand. This had a direct impact on the final conversion leading to improved conversion rates of 3X.

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