Core Strategy

• Created multiple audience segments to reach to relevant audience pockets & used platform & pixel learning to develop a wider audience segment.
• We elevated the appeal of our ad creatives by integrating pricing information seamlessly with visually compelling elements, providing a more impactful experience for our audience.
• Implemented a funnel-wise communication strategy. Created unique ad creatives tailored to specific customer journey stages, resulting in increased conversion rates.
• To boost conversions, we capitalized on festive occasions by offering enticing discounts and creating a sense of urgency around these promotions.
• Increased bottom funnel conversions by identifying the most engaging audiences & aggressively remarketing to them.

Delivery Overview

• Through careful audience experimentation, we were able to successfully reduce our CMPs by 30%
• Created a funnel strategy & increased the remarketing budget with the aim of enhancing brand recall among our consumers and instilling greater confidence for our brand
• Achieved an increase of over 100% in the number of Add to Carts and Initiate Checkout actions month over month. Were abl

Campaign Creatives