Increased Media Spends From INR 10K to INR 200K While Maintaining ROAS On Website Sales Campaigns For A Fashion Label | The Glu Affair
About the brand
The Glu Affair is an offbeat online fashion brand selling apparels for men & women. They are aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on it.
Brand Building
Online Fashion
Paid Advertising
Paid Advertising
Delivery Overview
The Glu Affair would generate most of their sales by participating in events like The Li’l flea. DigiChefs started working with the brand once they launched their ecom website back in 2016. A higher product price when compared with industry standards (tees priced at Rs. 800 while Roadster sells for Rs. 500) was one grave challenge we had to work on. We started running Facebook & Instagram ad campaigns to generate sales through the website. We started with selling socks and tees for men & women to gauge receptiveness in our audience groups. We started generating sales and over time kept optimizing the campaigns with all round ecommerce conversion rate optimization support, to increase the average ticket size of every transaction.
Impact
Our website click & conversion campaigns worked extremely well for the brand as we kept implementing our optimizations over time. What started as an experiment for the brand to sell online, eventually became the biggest revenue source for the brand. We started with a meagre spend of Rs. 10K on Instagram ads and today we spend much over Rs. 200K per month on a regular basis & much higher during season period. The ROAS has remained quite stable over this escalation of spends.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Increased the engagement by 5X for Western Refrigeration
Increased the engagement by 5X for Western Refrigeration About the brand Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. ...
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network...
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate...
Thinking Lab
Best Digital Marketing Strategies For Shipping & Logistics Industry
The logistics and shipping industry is the primary link between consumers and producers. Most of the producers of different products are marketing online. As per the data, 95% of B2B marketers utilize social media content in some form. Digital marketing is crucial...
Digital Marketing Case Studies For Shipping & Logistics Industry
Digital Marketing has been a pivotal moment for the logistics & shipping industry. Many brands in this industry have successfully incorporated social media marketing, email marketing, SEO, and website development to enhance their online presence and add value to...
Best Digital Marketing Strategies For Health & Fitness Industry
The momentum and grace with which the health & fitness industry has digitalized itself is beyond commendable, notably, post Covid-19 pandemic. Honestly, digitalization was and still is the need of the hour, especially for brands who are yet to digitalize their...