Generating website sales via Sattva Store – the official Art of Living Shop

Case Studies

About the brand

The Art of Living stands for a symbol of healthy living, peace of mind and steering your own life in the direction one wishes to. Their online shop called as Art Of Living Shop (further rebranded as Sattva Store) sells organic, natural & effective products that help you better your life in the long run.

Objective

Website Sales

Category

FMCG

Ingredients

Full Digital Suite

Case study subject

Paid Advertising

Overview

As a non profit organization, Art of Living was clear right from the beginning that they want to invite new users to the world of AOL at the lowest possible cost. We believed in their vision and formulated a strategy utilizing the power of the already thriving community to introduce the concept of Art of Living to fence sitters. We utilized platforms like Facebook & Instagram to reach out to the audience with our best selling products.

Outcome

Brand building efforts via Google & Facebook coupled with ecommerce conversion campaigns on both platforms changed the game for Sattva Store. Paid ads with niche goals increased the website traffic significantly & led to a massive 15X increase in sales in a 6 month campaign. The steady flow of customers & the nature of products at hand led to repeat sales, thus maintaining average cost of acquisition.

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