About the brand
A Tata Group company, Voltas Water is a joint venture between Voltas and Dow Chemical (USA). They provide
B2B, Commercial Water Purifier
Full Digital Suite
Search Engine Optimization
The mandate for Voltas Water was a core B2B lead generation exercise. We ran several campaigns across SEO, Social Media Marketing, Email Marketing & Paid Advertising to generate relevant leads for their business. The long term intent oriented traffic was accumulated via SEO. Several keywords like “water atm”, “commercial water purifiers” among a set of 100 keywords were targeted to bring relevant traffic to the website. Care was taken to have elaborate explanation in the form of text & visual content on the website, so that the leads were educated enough about the product before the sales team spoke to them.
On page fix coupled with regular off- page activities led to a 30% increase in traffic quarter on quarter. This increment in visibility had a significant impact leading to 35% increase in leads from organic traffic via Google alone. Using the right keywords ensured the leads were of high intent leading to better conversion.
Marketing Manager, Voltas Water
We engaged DigiChefs for an integrated digital marketing campaign for Voltas Water. With some clear problem statements in my mind, I was looking for someone who could deliver, not just words, but numbers too. It was great to work with a young team high on passion to give their best to the account. All the best!
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Influencer marketing has become a powerful tool in the modern marketing toolbox. But the landscape is constantly evolving, and keeping up with the latest trends can feel like a game of whack-a-mole. As we look towards 2024, several key trends are poised to shape how...
Introduction In today's digital age, e-commerce has become a powerhouse in the business world. With millions of online stores vying for consumer attention, e-commerce businesses must have a solid online presence. One of the key strategies for achieving this is through...
Understanding the Role of an SEO Specialist in Enhancing Digital Presence In the realm of digital marketing, Search Engine Optimization (SEO) stands out as a pivotal tool, significantly impacting online visibility and website traffic. The fierce competition in the...
In the ever-evolving realm of digital marketing, staying ahead of the curve is crucial for success. As we gear up for 2024, the landscape continues to morph, presenting new challenges and opportunities. Understanding and adapting to emerging trends is key to crafting...
Thin content, though seemingly harmless, poses a significant threat to your website's vitality. Its detrimental impact extends beyond mere visibility and strikes at the core of your online presence. Understanding Thin Content Thin content, in essence, refers to web...