30% Increase In Traffic Quarter on Quarter with SEO | Voltas Water
About the brand
A Tata Group company, Voltas Water is a joint venture between Voltas and Dow Chemical (USA). They provide
Lead Generation
B2B, Commercial Water Purifier
Full Digital Suite
Search Engine Optimization


Delivery Overview
The mandate for Voltas Water was a core B2B lead generation exercise. We ran several campaigns across SEO, Social Media Marketing, Email Marketing & Paid Advertising to generate relevant leads for their business. The long term intent oriented traffic was accumulated via SEO. Several keywords like “water atm”, “commercial water purifiers” among a set of 100 keywords were targeted to bring relevant traffic to the website. Care was taken to have elaborate explanation in the form of text & visual content on the website, so that the leads were educated enough about the product before the sales team spoke to them.
Impact
On page fix coupled with regular off- page activities led to a 30% increase in traffic quarter on quarter. This increment in visibility had a significant impact leading to 35% increase in leads from organic traffic via Google alone. Using the right keywords ensured the leads were of high intent leading to better conversion.

We engaged DigiChefs for an integrated digital marketing campaign for Voltas Water. With some clear problem statements in my mind, I was looking for someone who could deliver, not just words, but numbers too. It was great to work with a young team high on passion to give their best to the account. All the best!
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Delivering Happiness! Jeebly’s Reel Content and Moment Marketing for Social Media Strategy #JeeblyDelivery
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brandJeebly is a tech-driven last mile delivery logistics company delivering joy to our partners as well as individuals, empowering them to seamlessly manage their...
Jeebly’s Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS India
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS IndiaAbout the brand SOS Children's Villages of India is a non-governmental organization committed to the welfare of parentless children, women, and vulnerable families. With over 50 years of experience,...
Thinking Lab
The Role of Chatbots and AI-powered Customer Service in India
In today's digital age, the role of chatbots and AI-powered customer service has become increasingly significant in India. As businesses strive to meet evolving customer expectations, they are turning to these advanced technologies to enhance their marketing and sales...
Major Google Algorithms and What Do They Mean?
As an SEO Specialist, One thing I always have to be prepared for Google to change rules. In my five years of experience, I have heard Google come up with some of the quirkiest algorithm names. I am sure like me you must have also wondered what they meant. Let's talk...
How to Use ChatGPT Plugins for Work
In today's digital age, ChatGPT has emerged as a powerful tool for enhancing productivity and streamlining work processes. With the rise of artificial intelligence, ChatGPT plugins have become increasingly popular, offering a wide range of functionalities that can...