About the brand
A Tata Group company, Voltas Water is a joint venture between Voltas and Dow Chemical (USA). They provide
B2B, Commercial Water Purifier
Full Digital Suite
Search Engine Optimization
The mandate for Voltas Water was a core B2B lead generation exercise. We ran several campaigns across SEO, Social Media Marketing, Email Marketing & Paid Advertising to generate relevant leads for their business. The long term intent oriented traffic was accumulated via SEO. Several keywords like “water atm”, “commercial water purifiers” among a set of 100 keywords were targeted to bring relevant traffic to the website. Care was taken to have elaborate explanation in the form of text & visual content on the website, so that the leads were educated enough about the product before the sales team spoke to them.
On-page fixes coupled with regular off-page activities led to a 30% increase in traffic quarter on quarter. This increment in visibility had a significant impact on lead generation leading to 65 leads per month from organic traffic via Google alone. Using the right keywords ensured the leads were of high intent leading to better conversion.
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