30% Increase In Traffic Quarter on Quarter with SEO | Voltas Water

About the brand

A Tata Group company, Voltas Water is a joint venture between Voltas and Dow Chemical (USA). They provide point of entry purification systems for large commercial & residential properties. It facilitates clean water at 1/10th the cost of other alternatives.

Objective

Lead Generation

Category

B2B, Commercial Water Purifier

Ingredients

Full Digital Suite

Case study subject

Search Engine Optimization

Delivery Overview

The mandate for Voltas Water was a core B2B lead generation exercise. We ran several campaigns across SEO, Social Media Marketing, Email Marketing & Paid Advertising to generate relevant leads for their business. The long term intent oriented traffic was accumulated via SEO. Several keywords like “water atm”, “commercial water purifiers” among a set of 100 keywords were targeted to bring relevant traffic to the website. Care was taken to have elaborate explanation in the form of text & visual content on the website, so that the leads were educated enough about the product before the sales team spoke to them.

Impact

On page fix coupled with regular off- page activities led to a 30% increase in traffic quarter on quarter. This increment in visibility had a significant impact leading to 35% increase in leads from organic traffic via Google alone. Using the right keywords ensured the leads were of high intent leading to better conversion.

Satish

Marketing Manager, Voltas Water

We engaged DigiChefs for an integrated digital marketing campaign for Voltas Water. With some clear problem statements in my mind, I was looking for someone who could deliver, not just words, but numbers too. It was great to work with a young team high on passion to give their best to the account. All the best!

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