4X Reach & 2.5X Engagement: Exploring the Journey of a Startup Through #AdventuresOfStartups Campaign for 9Unicorns, India’s Leading Accelerator Fund
About the Brand
9Unicorns, a leading startup accelerator in India, invests in early-stage companies across diverse sectors. With a portfolio of over 150 startups and a total investment exceeding $100 million, 9Unicorns is dedicated to nurturing innovation and entrepreneurship. Backed by a network of 500+ mentors and industry experts, 9Unicorns provides comprehensive support including funding, mentorship, and market access, driving startups toward rapid growth and success
Engagement
BFSI
Social Media Marketing
Delivery Overview
- Venture Catalysts (Incubator) and 9Unicorns (Accelerator) collaborate to support startups through every stage of investment, offering invaluable advice on building confidence with investors and pitching ideas effectively.
- We created the #AdventuresOfStartups campaign to introduce Rahul and his startup journey in a dynamic comic book format, showcasing his progression from acceleration to incubation.
- Introduced Rahul and his business, setting the stage for his entrepreneurial journey.
- Highlighted Rahul’s selection by 9Unicorns and the initial investment received, demonstrating the accelerator’s support in the early stages.
- Showcased 9Unicorns facilitating Rahul’s pitch to larger investors, aiming to secure additional funding for his startup.
- Illustrated 9Unicorns’ role in guiding Rahul through networking, mentoring, and lead generation to foster business growth.
- Focused on ongoing mentorship by 9Unicorns post-investment, aiding Rahul in navigating challenges and optimizing business operations.
Campaign Creatives
Impact
- 4X Increase in Organic Reach: The engaging storytelling approach of the campaign resonated with the audience, resulting in a substantial increase in organic reach
- 2.5X Boost in Engagement: The innovative presentation of Rahul’s journey fostered a deeper connection with the audience. This led to a significant boost in engagement rates, with followers actively commenting, sharing, and participating in discussions about the campaign.
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