Thinking Lab

6 Growth Hacks for E-commerce Startups

6 Growth Hacks for E-commerce Startups

The term ‘Growth Hack’ is becoming increasingly popular. Anyone who reads marketing blogs and articles would have come across this term multiple times. The simplest definition of a growth hack is: strategies that are focused on rapid growth.  This article will give...

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Content Marketing #101

Content Marketing #101

What is content marketing? Content marketing is a strategic marketing approach where content (blogs, videos, podcasts, social media posts) is used to spread awareness about your brand or product in an extremely subtle manner and then driving the audience towards...

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Beginners Guide to Amazon Ads

Beginners Guide to Amazon Ads

Amazon’s consistency, obsession with automation, and brutal price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has superseded Flipkart in GMV sales and has come out as the biggest e-commerce companies in...

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Top 3 Myths about WordPress (Busted)

Top 3 Myths about WordPress (Busted)

It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...

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