Thinking Lab

Content Marketing #101

Content Marketing #101

What is content marketing? Content marketing is a strategic marketing approach where content (blogs, videos, podcasts, social media posts) is used to spread awareness about your brand or product in an extremely subtle manner and then driving the audience towards...

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Beginners Guide to Amazon Ads

Beginners Guide to Amazon Ads

Amazon’s consistency, obsession with automation, and brutal price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has superseded Flipkart in GMV sales and has come out as the biggest e-commerce companies in...

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Top 3 Myths about WordPress (Busted)

Top 3 Myths about WordPress (Busted)

It is no secret that Data Analysis is an integral part of Digital Marketing. However, unknowingly, a lot of marketers and business owners are inferring incorrect insights from Google Analytics, eventually jeopardizing their digital strategy. Let’s take a look at the...

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