Thinking Lab

Videos by industry experts on the best practices in digital marketing & advertising. Watch Now!

Videos by industry experts on the best practices in digital marketing & advertising. Watch Now!

5 Secrets to Launching a Brand in 2021

5 Secrets to Launching a Brand in 2021

Here’s a short story that reveals why every entrepreneur must pay attention to branding. Shortly after the lockdowns started, two entrepreneurs started the same company in the same industry. The first entrepreneur, a closed-minded artist, who paid no attention to...

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Find The Creative Thinker in You!

Find The Creative Thinker in You!

Have you ever wondered why some folks can generate new ideas and think creatively, and others struggle to do so? The answer lies in their ability to use their creative thinking. Creative thinking is a skill that lets you look at things differently & helps you find...

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How To Work From Home?

How To Work From Home?

India isn't ready for the #WorkFromHome culture. That doesn't mean we can't learn. So here are some learnings for managing a remote team and tips on being a productive work from home resource. For Managers: 1. Share a Plan of Action:  Ask your team to share a plan of...

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6 Growth Hacks for E-commerce Startups

6 Growth Hacks for E-commerce Startups

The term ‘Growth Hack’ is becoming increasingly popular. Anyone who reads marketing blogs and articles would have come across this term multiple times. The simplest definition of a growth hack is: strategies that are focused on rapid growth.  This article will give...

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Content Marketing #101

Content Marketing #101

What is content marketing? Content marketing is a strategic marketing approach where content (blogs, videos, podcasts, social media posts) is used to spread awareness about your brand or product in an extremely subtle manner and then driving the audience towards...

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Beginners Guide to Amazon Ads

Beginners Guide to Amazon Ads

Amazon’s consistency, obsession with automation, and brutal price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has superseded Flipkart in GMV sales and has come out as the biggest e-commerce companies in...

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Top 3 Myths about WordPress (Busted)

Top 3 Myths about WordPress (Busted)

It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...

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Get Up To Speed, with IGTV

Get Up To Speed, with IGTV

Unless you’re living under a rock,  you might already have heard of IGTV (Instagram TV). Launched by Instagram in June this year while celebrating 1 million active users on Instagram. IGTV lets you upload a video which is longer than 60 seconds. Currently limited to...

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