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50% Increase in Instagram Followers with 2.5X Increase in Organic Engagement in 12 Months: Revamping RBL Bank’s Social Media Content Strategy

About the Brand

RBL Bank, one of India’s fastest-growing private banks, offers innovative financial solutions, including personal and business banking, loans, credit cards, and wealth management. Serving over 10 million customers, RBL Bank operates more than 500 branches and 400 ATMs across India, driving financial empowerment and sustainable growth through digital transformation

Objective

Engagement + Followers

Category

BFSI

Case study subject

Social Media Revamp

Delivery Overview

  • The content on the brand’s handle was very transactional & product-focused instead of engaging & audience-focused. Thus, the engagement rate on the content was very low, and follower growth was stunted.
  • We created a holistic social media approach to overcome these challenges which included:
    • Trends & Moments – Participating in popular social media trends & events that the users talked about
    • Fraud Awareness – Instead of just product-focused content, we also put forward customer interest & educated them
    • Multi-lingual – Bringing the personality of RBL Bank using content in Hindi & Marathi to make the brand more familiar with new audiences
    • New Age Design Style – Ditching the primitive design aesthetics and adopting new age typography, iconography & elements usage

Creatives

Impact

A complete revamp of the social media content game that also reflected in the impressive growth metrics.

  • Overall organic engagement increased by 2.5X.
  • Followers on Instagram increased by 50%.

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