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4X Reach & 2.5X Engagement: Exploring the Journey of a Startup Through #AdventuresOfStartups Campaign for 9Unicorns, India’s Leading Accelerator Fund

About the Brand

9Unicorns, a leading startup accelerator in India, invests in early-stage companies across diverse sectors. With a portfolio of over 150 startups and a total investment exceeding $100 million, 9Unicorns is dedicated to nurturing innovation and entrepreneurship. Backed by a network of 500+ mentors and industry experts, 9Unicorns provides comprehensive support including funding, mentorship, and market access, driving startups toward rapid growth and success

Objective

Engagement

Category

BFSI

Case study subject

Social Media Marketing

Delivery Overview

  • Venture Catalysts (Incubator) and 9Unicorns (Accelerator) collaborate to support startups through every stage of investment, offering invaluable advice on building confidence with investors and pitching ideas effectively.
  • We created the #AdventuresOfStartups campaign to introduce Rahul and his startup journey in a dynamic comic book format, showcasing his progression from acceleration to incubation.
  • Introduced Rahul and his business, setting the stage for his entrepreneurial journey.
  • Highlighted Rahul’s selection by 9Unicorns and the initial investment received, demonstrating the accelerator’s support in the early stages.
  • Showcased 9Unicorns facilitating Rahul’s pitch to larger investors, aiming to secure additional funding for his startup.
  • Illustrated 9Unicorns’ role in guiding Rahul through networking, mentoring, and lead generation to foster business growth.
  • Focused on ongoing mentorship by 9Unicorns post-investment, aiding Rahul in navigating challenges and optimizing business operations.

Campaign Creatives

Impact

  • 4X Increase in Organic Reach: The engaging storytelling approach of the campaign resonated with the audience, resulting in a substantial increase in organic reach
  • 2.5X Boost in Engagement: The innovative presentation of Rahul’s journey fostered a deeper connection with the audience. This led to a significant boost in engagement rates, with followers actively commenting, sharing, and participating in discussions about the campaign.

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