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Anniversary Campaign For Crossword Bookstores To Gain Organic Reach & Engagement

About the Brand

Crossword Bookstores, India’s leading book retail chain, offers an extensive selection of books, stationery, toys, and gifts. With over 90 stores spanning 28 states across the country and a robust online presence, Crossword serves millions of customers annually. Established in 1992, Crossword hosts more than 500 author events and book launches each year, fostering a vibrant literary community

Objective

Brand Awareness

Category

News, Publishers & Books

Ingredients

Social Media Marketing

Case study subject

Social Media Marketing

Delivery Overview

  • On the special occasion of Crossword’s 28th Anniversary, we celebrated the legacy of Crossword Bookstores and the lives the bookstore has impacted through its books.
  • Through this campaign, we showcased the memories and the milestones Crossword has achieved and the completion of 28 years as India’s Most Trusted Bookstore.
  • We engaged with audience by asking them to share their memories with crossword.
  • Videos of renowned authors from India wishing Crossword on their anniversary were put up.
  • A grid on the Instagram feed as a wishing post that conveyed the journey of Crossword.
  • Countdown for the anniversary through Instagram stories.

Impact

  • The campaign garnered 20K+ reach compared to the previous campaigns.
  • The campaign observed a total of 27K impressions.
  • A spike in story views and engagements that was 3.5X higher than regular performance

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