SOS Children’s Villages of India is a non-governmental organization committed to the welfare of parentless children, women, and vulnerable families. With over 50 years of experience, they have impacted over 25,000 lives through their 32 SOS Children’s Villages and community projects. Their focus is on holistic development, strengthening families, and preventing abandonment and social neglect. As part of the SOS International Federation, they have the largest operation in a network of 134 countries. By providing safe environments, education, and support, they strive to restore hope and build brighter futures for those in need.
Organic Traffic
Social Welfare
SEO, SMM, Ads
Search Engine Optimization
Through strategic technical optimizations such as schemas, featured snippets (paragraph, list, table, and video), detailed FAQ pages, and improvements in mobile-friendliness and speed, we significantly boosted website visibility and targeted organic traffic. Our strong organic ranking in metro cities, achieved through location keywords and local content, attracted a substantial audience.
Additionally, our user-centric UI/UX design, compelling messaging, impactful visuals, and streamlined processes, particularly on mobile, led to higher user engagement and conversion rates. SOS faced significant challenges in attracting organic traffic to their website. Despite having quality content, they struggled with low visibility in search engine results, particularly in competitive metro areas.
Their existing site lacked mobile optimization, which hampered user experience and engagement. Additionally, the absence of structured data and featured snippets meant they were missing out on key opportunities to stand out in search results.
At DigiChefs, we implemented a comprehensive SEO and UI/UX strategy to help SOS attract organic traffic. Our approach included technical optimization through schemas, featured snippets, and detailed FAQ pages, coupled with mobile-friendliness and speed enhancements.
This multifaceted strategy resulted in increased website visibility and significant organic growth.
Implementation Steps:
Technical Optimization:Insight: Achieving remarkable progress, the website experienced substantial growth in major KPIs compared to the Dec 2022 – May 2023 period. Implementing advanced SEO strategies, we set an ambitious goal of a minimum 30 – 40% increase in organic traffic within six months.
Outcome: Exceeding expectations, our strategy generated remarkable revenue growth for our clients. We saw a massive growth of 95.2% in our goal completions
Insight: Our effective UI/UX strategies and targeted SEO efforts drove significant organic growth.
In November 2022, by creating dedicated pages for key metro cities in India, we aimed to maximize donations and exceeded our benchmark of a 30–40% increase in clicks and CTR, achieving remarkable success.
After our strategies started taking effect our website witnessed a remarkable increase in organic sessions of 26.24% during Q2.
Our SEO strategies upward trend results Significant boost of 52.14%in clicks & 39.02% growth in CTR, demonstrates the effectiveness in attracting interested audience & higher engagement
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