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50K+ Reach and 10K+ Organic Engagement: Building Awareness About BS4 & BS6 Trucks for Tata Motors ILCV

About the Brand

Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India

Objective

Awareness

Category

Automobile

Ingredients

Full Suite Digital Marketing

Case study subject

Social Media Campaign

Delivery Overview

  • With the launch of BS6 trucks, the demand for BS4 trucks experienced a noticeable decline. This drop was primarily driven by widespread misinformation and confusion regarding the status and viability of BS4 trucks in light of the new BS6 regulations
  • To address this challenge, we devised a comprehensive awareness campaign on social media aimed at clarifying the situation
  • Regulatory Clarifications: We provided clear, concise information about the regulatory changes and what they meant for BS4 trucks
  • Highlighting Benefits: We emphasized the various benefits of purchasing BS4 trucks within the given period
  • Addressing Misconceptions: Through a series of informative posts, we tackled common misconceptions head-on
  • Interactive Q&A Sessions: We hosted live Q&A sessions with industry experts to directly address the concerns and queries of our audience

Impact

The impact of our awareness campaign was substantial and far-reaching

  • A remarkable reach of over 50K+
  • Over 10K organic engagements

The campaign resonated deeply with viewers and prompted them to actively participate in the conversation to gain confidence during a critical transition period

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