25X increase in reach & 12X increase in engagement | Revamping Sunhalt Gold’s social media strategy

• Enhance brand visibility
• Bolster brand recognition and recall
• Expand our follower base

People aged 20-34 across India seek not just sun protection but a skincare product that aligns with their daily life, offering them a sense of reliability and enhancing their confidence in their skin’s health.

Being a newly launched brand, the challenges were to get eyeballs & build a strong community. Here’s how we approached it :

• Revamped Strategy:
  Transitioned Sunhalt’s brand page to an influencer-style approach, focusing on content that resonates and builds relatability with our target audience.
  
• Engagement Boost:
  Leveraged more memes, topical content, and moment marketing to increase engagement and stay relevant with current trends.
  
• Influencer Marketing:
  Enhanced our influencer collaborations, integrating them with giveaways and contests to expand our reach and follower base.
  
• Creative Approach:
  Shifted to concept-driven visuals, moving beyond product-only imagery to communicate our message more effectively.
  
• Campaign Focus:
  Initiated numerous campaigns to maintain momentum and strengthen Sunhalt Gold’s market presence.

1. We’ve evolved from being a brand to becoming a beauty influencer.
2. We combined the qualities of influencers by blending subject expertise (education) with entertaining empowerment to revamp our content and communication approach.
3. We prioritized human-centric content and current trends, dedicating 80% of our efforts to educational and entertaining material, while allocating the remaining 20% to product-centric content.