#MadeForYou – Valentine’s Day Campaign for Lupin Pharma’s Sunhalt Gold
About the Brand
Powered by Lupin, Sunhalt Gold is revolutionizing sun protection with modern UV defense care trusted by top dermatologists. Committed to innovation and dermatological excellence, Sunhalt Gold offers high-performance sunscreens that prioritize long-term skin health, suitable for different skin types.
Renowned for its broad-spectrum SPF formulations, the brand seamlessly balances hydration and acne control, earning the trust of skincare enthusiasts.
Sunhalt Gold thrives on three core pillars:
- Ultimate Protection: Advanced SPF 90 & SPF 50 formulas that protects against all harmful UVA and UVB rays
- Skin Health: Hydrating, acne buster formulas that keep your skin clear and radiant all day long
- Education & Awareness: Empowering you with expert-backed insights for smarter, safer sun care
Thought Behind
This Valentine’s Day, we didn’t just talk love, we showed it, the SPF way! 💛
Tapping into the mini-series trend, we created a witty, couple-themed mini series where skincare met relationships, and sunscreen became the main character. Through quirky storytelling, we playfully added Sunhalt Gold into everyday routines like morning rushes, sunny outdoor activity, and even cute first time meetings. The goal? To turn SPF into a daily habit, not just a beauty tip. Because the real love language? Protecting your skin, every single day.
Execution- 3 Reels
Most Popular Case Studies
Jagannath Rath Yatra – The Pulse of India
Jagannath Rath Yatra - The Pulse of IndiaAbout the Brand Pass Pass Pulse (DS Group) is a leader in India’s confectionery segment, recognized for innovative flavor experiences and deeply rooted in everyday Indian moments. Known for culturally relevant storytelling,...
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Thinking Lab
How to Build High-Performance Websites That Drive Conversions
Introduction Looks alone won't make your website function. But performance, speed, and strategy will. A high-performing website is one where users' experience is intuitive and guides them from browsing to completing the action. And the best website design combines...
The Future of Programmatic Advertising: AI-Driven Smarter Campaigns
The Evolution of Advertising in the Age of AI Advertising in the age of AI has moved beyond manual media buying and planning. With automation, programmatic advertising has become a precision-driven marketing where every click and conversion is data-backed, automated...
The Hidden Power of Content in Building Brand Authority
Introduction Today, the purchase decisions are driven by trust and authority. People prefer brands that are credible, expert and trustworthy before purchasing anything. And that’s where the power of brand authority brings clarity and builds trust. In modern...