The momentum and grace with which the health & fitness industry has digitalized itself is beyond commendable, notably, post Covid-19 pandemic. Honestly, digitalization was and still is the need of the hour, especially for brands who are yet to digitalize their marketing or are unable to do it as seamlessly as desired.
In fact, as per data, about 49% of health & fitness brands do not have a digital marketing strategy in place today.
But in today’s time where everything is digital, it is highly crucial for a brand to make its e-commerce presence firm and communicate with the audience in an effort to know the consumers, purchase behaviors, sustenance, and ideal growth. And there are quite a few health & fitness brands in the market today, both monumental and well-known as well as small and upcoming who have successfully leveraged digital marketing to their own advantage.
Some of the key digital marketing tools that the health & fitness industry uses are:
- Affiliate Marketing
A prominent trend in the health & fitness brands’ digital marketing is affiliate marketing which is essentially an advertising model that uses third-party publishers. In this, a famous person with measurable influence in society, mostly an influencer or an actor, is given a discount code by the concerned brand, to share with their audience, encouraging them to make a purchase. In return, the influencer or actor gets a commission fee which is a percentage of the sales made using their assigned discount code. As a result, the brand gets visibility, exposure, and increased sales.
- Social Media Marketing
The most common of the lot when it comes to digital marketing tools is social media marketing. Using a variety of social media platforms such as Instagram, Facebook, Twitter, and more, a brand establishes its e-commerce presence amongst its peers, audience, and competitors. Social media marketing also enables the brand to start a dialogue with its audience, address the concerns of the consumers, and also convey its messages more effectively and creatively. After all, if a brand does not speak of itself and what it offers to the masses, then how will anyone ever know?
- Influencer Marketing
A popular and more targeted digital marketing tool, often referred to as influencer marketing is a subset of social media marketing. In this, eminent influencers with significant reach, engagement, and impact in the market are approached by brands with barter deals or sponsorships for promotional content. It could be a simple brand endorsement involving some social media static posts or a full-fledged campaign involving photoshoots, and reels, or straight-up product placement in real-time scenarios. However, this does require a certain degree of expertise on the influencer front wherein they are expected to showcase expert knowledge or social influence in their respective fields.
- Digital Ad Films
One of the most impactful, creative, but exorbitantly priced digital marketing tools is digital ad films. A digital ad film is essentially a short, and concise advertising film lasting up to 60 seconds, and aired on digital media platforms such as YouTube, Facebook, and so on. With a digital ad film, the brand aims to draw attention to itself as a whole, any of its products, or services and promote each of them effectively. There’s more room for creativity, quirk, and thoughtfulness in this specific arena of digital marketing as compared to others.
However, these are just some of the digital marketing tools that are widely used by the health & fitness industry to market itself. There’s a lot more scope in the digital marketing arena apart from the few mentioned above. So, it is fair to say that digitalization has reformed the entire health & fitness space to an extent.
Do you wish to know how the leading brands in the health & fitness industry are leveraging digital marketing to succeed? Check out this blog here!
