Achieved 4.5X ROAS with 25% Revenue Increase Per Month for a Swiss Healthcare Brand | Sigvaris Novomed
About the Brand
A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions.
Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.
- To improve Sales on the website & amazon
- To maintain ROAS above 3.5X on website
Healthcare
Performance Marketing
Marketing Objective
- Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
- Started targeting medically relevant – non branded keywords to attract more relevant & high intent customers to the website.
- Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
- Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
- For Amazon, we also started using the defensive strategy so that no competitors’ ads show on our product page, while we target competitor ASINs to get better traction.
- We added our new ASINs to advertise on Amazon and create awareness about them to get a good number of conversions.
Delivery Overview
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We implemented the below campaign execution strategies to maximise returns:
-
Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
-
Started targeting medically relevant – non branded keywords to attract more high intent customers to the website.
-
Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
-
Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
-
Started using a defensive ad strategy on Amazon to protect our product pages against competitors’ ads, while we target competitor ASINs to get better traction.
-
Regularly added new ASINs to advertise on various relevant Amazon listings and create awareness around our product & higlight it’s premiumness.
Campaign Creatives
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Impact
- 4.5X ROAS Achieved
- 25% Increase in revenue month-on-month
- Reduced our cost per conversion on Meta by average 71% month over month.
- Reduced our cost per conversion on Google by average 100% month over month.
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