Achieved 4.5X ROAS with 25% Revenue Increase Per Month for a Swiss Healthcare Brand | Sigvaris Novomed
About the Brand
A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions.
Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.
- To improve Sales on the website & amazon
- To maintain ROAS above 3.5X on website
Healthcare
Performance Marketing
Marketing Objective
- Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
- Started targeting medically relevant – non branded keywords to attract more relevant & high intent customers to the website.
- Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
- Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
- For Amazon, we also started using the defensive strategy so that no competitors’ ads show on our product page, while we target competitor ASINs to get better traction.
- We added our new ASINs to advertise on Amazon and create awareness about them to get a good number of conversions.
Delivery Overview
-
We implemented the below campaign execution strategies to maximise returns:
-
Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
-
Started targeting medically relevant – non branded keywords to attract more high intent customers to the website.
-
Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
-
Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
-
Started using a defensive ad strategy on Amazon to protect our product pages against competitors’ ads, while we target competitor ASINs to get better traction.
-
Regularly added new ASINs to advertise on various relevant Amazon listings and create awareness around our product & higlight it’s premiumness.
Campaign Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
- 4.5X ROAS Achieved
- 25% Increase in revenue month-on-month
- Reduced our cost per conversion on Meta by average 71% month over month.
- Reduced our cost per conversion on Google by average 100% month over month.
Most Popular Case Studies
The Big Engagement Leap: Social Media Growth Case Study
The Big Engagement Leap: Social Media Growth Case StudyThe Strategy: Social & PaidWe adopted a dynamic content architecture utilising the Pulse Strategy through the use of statics, carousels and reels for paid as well as social media. This approach combined...
Jagannath Rath Yatra – The Pulse of India
Jagannath Rath Yatra - The Pulse of IndiaAbout the Brand Pass Pass Pulse (DS Group) is a leader in India’s confectionery segment, recognized for innovative flavor experiences and deeply rooted in everyday Indian moments. Known for culturally relevant storytelling,...
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Thinking Lab
Why Strong Brand Identity Is the Backbone of Successful Digital Marketing
In the fast-moving world of digital marketing, brands are constantly competing for attention. Scroll through any social feed or search result page and you’ll see hundreds of businesses trying to stand out with eye-catching visuals, clever messaging, and polished...
How to Build High-Performance Websites That Drive Conversions
Introduction Looks alone won't make your website function. But performance, speed, and strategy will. A high-performing website is one where users' experience is intuitive and guides them from browsing to completing the action. And the best website design combines...
The Future of Programmatic Advertising: AI-Driven Smarter Campaigns
The Evolution of Advertising in the Age of AI Advertising in the age of AI has moved beyond manual media buying and planning. With automation, programmatic advertising has become a precision-driven marketing where every click and conversion is data-backed, automated...