MOM Social Media Relaunch 2026

About the brand

Ghar wali feeling with #MOMKaKhana!

MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty yet healthy snacks that deliver the warmth, comfort, and nutrition of a household kitchen, while making everyday moments meaningful.

Objective

To relaunch MOM (Meal Of The Moment) on social media and re-establish its positioning in the market as a brand offering ready-to-eat meals and tasty yet healthy snacks!

Strategy

The content strategy focused on spotlighting high-potential categories like banana chips, daily health mix, makhana, nuts, and instant meals to drive both awareness and trial.
We built engagement through a mix of micro-campaigns as well as regular contests and giveaways, ensuring constant audience interaction and sustained platform activity.
Influencer collaborations and in-house static photoshoots and reel productions were leveraged to humanise the brand and showcase everyday consumption moments.
Timely, contextual campaigns around cricket, Olympics, and festive occasions like Diwali helped the brand stay culturally relevant and top-of-mind throughout the year.

Relaunch Grid

Relaunch Comeback Video

Product-Focused Creatives

Product-Focused Creatives

Creative Highlights

Creative Highlights

Moment Marketing Campaigns

Game On With MOM – Campaign

#GameOnWithMOM was our IPL campaign that focused on a rather grand but delayed gratification by engaging our audience daily through lucrative contest stories, reminder reels, and tapping into key IPL moments with product integration.

Campaign Creatives – Stories

Impact

The relaunch strategy rapidly scaled the brand’s visibility, delivering 9.1+ lakh impressions and reaching over 5.6 lakh unique users within the first few months, significantly expanding Meal Of The Moment’s digital footprint.
Strong video-first content approach drove 153% more plays than the total accounts reached