Mom (Meal of the Moment) Social Media Relaunch With Engaging Content and Influencer Marketing

To relaunch MOM (Meal Of The Moment) on social media and re-establish its positioning in the market as a brand offering ready-to-eat meals and tasty yet healthy snacks!

• The content strategy focused on spotlighting high-potential categories like banana chips, daily health mix, makhana, nuts, and instant meals to drive both awareness and trial.
• We built engagement through a mix of micro-campaigns as well as regular contests and giveaways, ensuring constant audience interaction and sustained platform activity.
• Influencer collaborations and in-house static photoshoots and reel productions were leveraged to humanise the brand and showcase everyday consumption moments.
• Timely, contextual campaigns around cricket, Olympics, and festive occasions like Diwali helped the brand stay culturally relevant and top-of-mind throughout the year.
  

#GameOnWithMOM was our IPL campaign that focused on a rather grand but delayed gratification by engaging our audience daily through lucrative contest stories, reminder reels, and tapping into key IPL moments with product integration.