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52% Jump in Organic Traffic for a Leading Logistics Player – PISPL

About the Brand

Parekh Integrated Services Pvt. Ltd. is in the business of providing high-quality logistics services that give the customers a competitive advantage in the Indian market. A leading integrated supply chain service provider using innovative technology and processes to give end-to-end and to be one-stop shop for all its customers pan India.

Objective

Organic Traffic.

Category

Integrated Solutions

Ingredients

Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Parekh Integrated Services Pvt. Ltd. joined with us about a year ago with a plan of increasing their organic traffic and rankings.
  • We devised SEO strategies for the website to target their core offerings and rank them on the SERP
  • In-depth analysis of the traffic was needed to identify the relevant pages to target the focused keywords.
  • Strong Competitor Analysis, Technical Optimization, On-page and Off-page Optimization was a major requirement for the project when we onboarded it
  • Building consistent backlinks using websites with high DA helped us to tackle the drops seen in the traffic throughout our journey

Impact

  • We have seen an improvement of about 52.67% in the sessions when we compared the time period of Jan 1 to June 30 2021 compared to the previous year
  • Similarly, there is an improvement in the Users and New Users coming to the site with an increase of 51.25% and 50.95% respectively when compared in the same time frame.
  • Bounce rate improved by 84.35%
  • There is an improvement of about 63.74% in the pages/session recorded during the same time frame

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