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A Swift Surge Of 60% in Meta Ads Conversions & 30% Revenue Growth | Sigvaris Novomed

About the Brand

A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions. Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.

Objective

To Generate Sales On:
Google Ads
Meta Ads
Amazon

Category

Medical Equipments (Compression Stockings)

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Core Insight & Strategy

  • Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
  • Started targeting medically relevant – non branded keywords to attracts more relevant & high intent customers to the website.
  • Implemented a funnel-wise communication strategy. Created unique ad creatives tailored to specific customer who had previously visited from google to increase brand trust & recall. This resulted in an increase in conversion from Meta Platforms.
  • Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs
  • For Amazon, we also started using the defensive strategy so that no competitors ads show on our product page, while we target competitor ASINs to get better traction.

Delivery Overview

  • Conducted extensive keyword research to identify non branded relevant keywords with high intent. This approach helped target new users with high intent of buying.
  • On Meta, we created a strong remarketing strategy to build higher trust & showcase the superiority of our products as against the competitor.
  • We created new creatives for the Meta Ads which also resulted in better cpc, ctr & conversions.
  • On Amazon, we shifted our objective from conversions to vCPM for defensive strategy which resulted in more conversions at lower cost & better reach too.

Campaign Creatives

Impact

  • Meta Ads Conversion: Our performance in Meta Ads has witnessed a significant elevation, boasting a notable 60% surge in conversion.
  • Google Ads Cost Per Conversion: Our Google Ads have achieved a significant 35% reduction in the cost per conversion.
  • ROAS: Even after scaling up our budget we still manage to achieve a remarkable ROAS of 3.2X
  • Revenue: Our revenue has experienced a steady month-on-month growth of 30%
  • Amazon: We have received 16x ROAS on Amazon Ads, with minimum ACOS of 6%

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