Eduprogress SEO Case Study: Boosted Organic Traffic by 78.6%

Increase Online Visibility, Drive Traffic and Generate Leads:

• Eduprogress aims to consistently attract traffic to its platform and improve its online presence.
• The ultimate goal was to increase website traffic and visibility to drive leads.

• Massive Growth in Organic Traffic: Sessions surged by 44.28% YoY (2,482 → 3,581), showing the strong impact of SEO efforts.
  
• User Base Expansion: Total users increased by 78.6%, bringing in more qualified traffic from organic search.
  
• Engagement Growth: Engaged sessions improved by 41.0%, indicating users are interacting more with content despite slightly lower session duration.
  
• High Event Activity: Event count jumped by 29.89%, highlighting improved on-site actions and interactions.
  
• Optimization Opportunity: New users improved by 81.5% suggesting room for UX and content flow improvements.

• Comprehensive SEO Audit: Conducted a thorough audit to identify gaps and opportunities, setting the foundation for targeted improvements.
• Content Optimization: Focused on high-quality content creation and optimization, including keyword research, new content development, content refresh, and structured data implementation.
• On-Page SEO Enhancements: Improved meta tags, header tags structuring, and internal linking to boost search visibility and user experience.
• Link Building Campaign: Acquired high-quality backlinks through guest blogging, digital PR, and collaborations with reputable sites to enhance authority and drive traffic.
• User Experience (UI/UX) Enhancements: Redesigned key pages for better visual appeal and user-friendliness, incorporated clear CTAs, and ensured responsive design across devices.
• Monitoring and Analytics: Utilized Google Analytics and Search Console for continuous monitoring, measuring impact, and making data-driven adjustments.

This streamlined strategy led to significant growth in key metrics, establishing a strong foundation for sustained success.

We aimed to drive organic traffic to Eduprogress, one of the top education consultant in the India for their branded keywords and service related to NEP 2020 Implementation, Detailed Project Report (DPR) and Strategic Plan through search engine visibility which focused on seasonality and trends.

• On Page Optimization – We used efficient on page SEO strategies to support the seasonal keyword approach by using structured content seeding and meta tags optimization. We also created a strong internal linking structure throughout the website. This methodical approach has made a substantial difference in their improved rankings, website visibility and focused organic traffic.
• Technical Optimization – Our SEO efforts proved to be fruitful as we saw an increase in user engagement and conversions through the targeted use of schemas, along with the redirection process from their previous website and the utilization of structured data.
• UI/UX & CRO Optimization – Through UI/UX optimization, interesting content, and well-placed CTAs, we accomplished more engaged users. With a comprehensive competitor analysis worked upon, we incorporated a 360° product view and the addition of a share button to product pages.