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34x Growth in Impressions & 9x Growth in Clicks through SEO | Coign Consulting

About the Brand

  • Coign Consulting is India’s leading Warehouse Innovation & Design Consulting firm, specialising in optimizing warehousing infrastructure and operations.
  • They offer services such as Functional Master Planning (FMP), Pre-Occupational Site Audit (POSA), Intra-Warehouse Design (IWD), Vendor Sourcing Assistance (VSA), SOP writing, WMS specification & assessment, and warehouse performance reviews.
  • Their mission: to transform warehouses into smart, scalable, efficient facilities through data-backed design, process flow optimization, and technology integration.
  • They cater to multiple industries and design large projects including logistics parks, distribution centers, and complex warehouse layouts.

Strategy

  • Keyword Optimization – Targeted Niche relevant keywords to expand organic reach.
  • On-Page SEO – Improved meta titles, descriptions, and content structure for better SERP performance.
  • Technical SEO Fixes – Enhanced crawlability, improved load times, and ensured mobile responsiveness.
  • Backlink Building – Focused on acquiring high-quality, relevant backlinks to strengthen domain authority.
  • Performance Tracking – Monitored keyword performance via Google Search Console and refined approach continuously.

Delivery Overview/Solution

Description:
To improve organic performance, a comprehensive SEO-focused delivery plan was implemented, targeting visibility, ranking improvement, and higher click volume.

Implementation Steps:

  • Step 1: Conducted an in-depth SEO audit to identify gaps in on-page, off-page, and technical performance.
  • Step 2: Optimized website meta titles, descriptions, and internal linking for better CTR and crawlability.
  • Step 3: Strengthened domain authority with strategic backlink building across relevant industry sites.
  • Step 4: Improved technical SEO (page speed, indexing, mobile optimization).
  • Step 5: Used Google Search Console insights to track impressions, clicks, and average positions, refining strategy continuously.

Tools Used:

  • Google Search Console (performance tracking)
  • Google Analytics 4 (GA4) (traffic & engagement analysis)
  • SEO Tools (SEMrush / Ahrefs / Screaming Frog for audits)

Impact

Results – Key Metrics:

  • Total Clicks: 1.44K (7.3X from 198)
  • Total Impressions: 29.7K (↑28.02X from 1.06K)
  • Keywords Ranking : Ranking on 32 out of 50
  • Average Position: 29.6 (↑ from 10.6)

Summary:
SEO strategy helped us boost visibility significantly. Within 6 months, impressions rose by 34x and clicks improved by , strengthening our search presence and traffic inflow.

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