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Ranked In Top 3 For Targeted Keywords Within 6 Months | Life Force Homeopathy

About the Brand

Life Force Homeopathy is one of the leading homeopathy clinics in India, serving globally. The protagonist behind Life Force Homeopathy, Dr. Rajesh Shah, is the pioneer in online treatment in the world and has treated patients from 180+ countries.

Objective

Website Traffic Enhancement

Category

Health

Ingredients

Full Digital Suite

Case study subject

Search Engine Optimisation

Delivery Overview

  • The core objective of SEO for Life Force Homeopathy was to drive leads of patients wanting to get treated using Homeopathy.
  • The patients would come not only from India but also from US, UK, Canada, Australia & Middle East.
  • A thorough SEO campaign was designed to meet these objectives over the next 2 years with milestones set for every 6 months.
  • To begin with, we understood keyword gaps & content gaps for the most relevant and high intent keywords, which were ranking between the 2nd page to the 5th page on Google SERP.
  • Our agenda was to demonstrate success in lead generation using SEO by targeting these low hanging fruits first, that way, the influx of leads that will be observed the client will ensure they trust us in the long run.
  • We shortlisted a list of around 100 keywords which fit the above criteria and began an overall on page & off page exercise for these keywords.
  • Parallely, we also created new content taking help of the doctors at Life Force clinics. We wanted to ensure that the content has thought leadership, opinionated and serves customers well.
  • After the technical & content optimisation bit was completed, we also focused on backlink building with appropriate anchor texts to target these 100 keywords. We also targeted long tail semantics of these 100 keywords so as to drive highly relevant leads.
  • To generate international traffic, we implemented HREF LANG tags, created city wise pages for top ailments and did programmatic SEO for content production for each of these pages.
  • We prepared content clusters using blogs and disease pages to build topical authority & meet the EEAT criteria of Google’s algorithm.

Impact

  • Within a span of 6 months, 60% of our targeted keywords were ranking on the first page of Google.
  • Their number of leads grew by 30% when compared to previous 6 months.
  • The content cluster strategy using blogs, ensured that we have a solid top of funnel traffic, which aided conversions for the PPC campaigns being run.
  • Overall, a solid growth benchmark was set and we went on to target the next set of 100 keywords.

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