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5X ROAS For A Leading Cross Border Trade Facilitator | Bombino Express

About the Brand

Bombino Express is a leading logistics and courier service provider, offering reliable and efficient domestic and international shipping solutions. With a strong network and commitment to customer satisfaction, Bombino Express ensures timely delivery and secure handling of parcels, catering to diverse shipping needs across the globe.

Objective

Lead Generation for Festive Deliveries From India

Category

Logistics

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • Bombino had a unique campaign proposition during the festive season of Dussehra and Diwali, aiming to target customers with relatives abroad who wished to ship festive snacks and sweets internationally.
  • Communication Route: We adopted an emotional appeal, creating top-of-the-funnel campaigns to replicate the joy relatives would feel receiving home-cooked delicacies during the festive season.
  • Right Mix of Push & Pull Technique: We optimized the right mix of push and pull strategies by running funnel-wise campaigns, generating higher returns.
  • To further improve campaign effectiveness, we divided the campaigns into multiple ad groups, delivering relevant ad communication to invigorate emotions.

Impact

  • Generated 775+ Leads in 3 months.
  • Improved the Conversion Rate by 21.6% on our landing page in 3 months.
  • Achieved ROAS of 5 at the end of 3 months.

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