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Organic Reach of 100k in 2 Days via Ravanayana Social Media Campaign | Le Sutra

About the Brand

Le Sutra, the world’s first Indian art hotel, offers a unique blend of luxury and cultural heritage through its intricately themed rooms and artistic ambiance. Located in Mumbai, Le Sutra features 14 uniquely designed rooms, each inspired by Indian mythology and philosophy. Established in 2010, the hotel has welcomed over 50,000 guests from around the globe and hads a reputation for exceptional hospitality and cultural immersion.

Objective

Brand Awareness

Category

Travel & Hospitality

Ingredients

Full Digital Suite

Case study subject

Social Media Marketing

Delivery Overview

  • We decided to create a unique and engaging marketing campaign that resonates with Le Sutra’s niche audience of art connoisseurs, storytellers, and spiritual explorers.
  • Occasion Selection: We chose the occasion of Dussehra, a significant cultural event, to execute a standout campaign.
  • Unique Angle: We decided to portray the Ramayana from Ravana’s perspective, leveraging the fact that Le Sutra has a room named after Ravana.
  • Storytelling Approach: We crafted content that tells the story of Ramayana from an unconventional viewpoint, aiming to intrigue and engage the audience.”

Impact

  • The campaign achieved an impressive organic reach of over 100K in just 2 days. 
  • The engagement rate skyrocketed, improving by 8X compared to regular posts. 
  • By the end of the campaign, the reach had expanded to over 90,000, showcasing the campaign’s wide impact and resonance with the audience.

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