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SimplySukin- An Intricate Influencer Marketing Campaign That Reached 1.9M Unique Accounts & Garnered 2.7M Impressions

About the Brand

Born in 2007, Sukin is Australia’s leading skincare brand that has always been at the forefront of skin health, as people were looking for ways to live in a cleaner, more natural and sustainable way to nourish their skin. Sukin’s products are extremely beneficial for skin and it is made with natural ingredients, is cruelty free, vegan and 100% carbon neutral.

Objective

Emphasize Sukin’s arrival in India by increasing brand awareness and boosting reach, impressions, and engagement

Category

Beauty

Ingredients

Influencer Marketing

Case study subject

Influencer Marketing

Promotion by influencers

Delivery Overview

  • The primary focus of the campaign was to establish Sukin in the Indian market as a stellar Australian made, natural skincare brand
  • An impactful campaign was curated, that aimed at creating a strong brand presence and building awareness
  • The communication posed immense importance on the fact that Sukin is environment friendly, vegan and cruelty-free
  • A set of skilled skincare and beauty influencers were on-boarded as means to reach out to people and build a loyal audience
  • A giveaway was hosted to gratify the followers and amplify reach and engagement aggressively
  • The created content revolved around the idea of well-being while embodying the very essence of Sukin and being interactive

Giveaway content

Impact

The campaign was ultimately a massive success! Here are some statistics on the same:

  • The total impressions hiked up to more than 2.7M 
  • An enormous total of 1.9M unique accounts were reached
  • A monumental total of  300K accounts were engaged

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