Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays

Raise Awareness

Educate on the importance of daily sunscreen use for everyone.

Engage Audiences

Create relatable content to debunk myths and highlight sunscreen’s benefits.

Inspire Action

Motivate daily use through clear, actionable messaging.

Insight:

• Despite the growing use of sunscreen, misconceptions still persist, particularly around its seasonal and gender-specific use.
• People mistakenly believe sunscreen is only for sunny days or for women, neglecting its importance year-round and for all skin types.

Strategy:

• The strategy is to break through these misconceptions by using engaging, relatable content.
• Through fun, memorable visuals and messaging, we will emphasize the daily, universal need for sunscreen.
• We’ll debunk myths, focusing on the year-round benefits of sunscreen and reinforcing its necessity for all genders.

Rap Videos with a Purpose:

• Use rap to creatively debunk myths about sunscreen being seasonal or gender-specific.
• Highlight the importance of daily sunscreen use in a memorable, relatable way.

Call for Action:

• Motivate viewers to share the message by participating in the conversation about sun protection.
• Incorporate user-generated content, driving community engagement and awareness.

Tone & Visuals:

• Keep the vibe fun, energetic, and accessible, ensuring the content resonates with a wide audience.
• Vibrant visuals paired with clear messaging make the content easy to share and understand.

Two-Part Video Series:

• Concept Development: Myth-busting and daily sunscreen use across different scenarios.
• Pre-production: Scripting, storyboarding, and casting.
• Shooting & Editing: Dynamic visuals, fun edits, and relatable locations to ensure engagement.

Execution: Social media rollout on Instagram and Facebook through posts, reels, and stories.

Messaging: Clear, impactful messaging emphasizing year-round sun protection for all.