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#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions

About the Brand

  • Type7 strives to create beautiful art work by combining typography and pattern, thereby re-imagining everyday objects with their designs, making them unique.
  • Type7 offers a range of stationery products like planners, notebooks, notepads, and art frames.

Marketing Objective

  • To increase revenue & ROAS

Core Strategy

  • Developed various audience segments to target specific niche of the audience, utilizing platform and pixel learning for a broader segment.
  • Enhanced our ad creatives by seamlessly incorporating pricing information with visually compelling elements, delivering a more impactful experience for our audience.
  • Leveraged festive occasions to increase conversions by offering enticing discounts and fostering a sense of urgency around these promotions.
  • Boosted bottom-funnel conversions by targeting the most engaging audiences and implementing aggressive remarketing strategies.
  • Generated different sets of Lookalike Audiences to connect with more relevant individuals likely to convert.

Deliverables

  • Through careful audience experimentation, we were able to successfully reduce our CPOs by 40%
  • Increased the remarketing budget with the aim of enhancing brand recall among our consumers and increase the Number of Order
  • Achieved an increase of over 150% in the number of Add to Carts and Initiate Checkout actions month over month.

Campaign Creatives

Impact

Below data pointer are for the month of December 2023. 

  • Conversion: Our performance has witnessed a significant elevation, boasting a notable 135% surge in conversion.
  • Cost per Conversion: We achieved a substantial 40% reduction in our Cost per Conversion.
  • Add to Carts & Initiate Checkouts: There was a 150% uptick in both Add to Cart and Initiate Checkout actions.
  • AOV: We saw a 22% rise in our Average Order Value.
  • ROAS: We observed a significant 101% increase in Return on Ad Spend.
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