Creative Showcase Case Study 2026 AllMiles
About the brand
AllMiles is the next chapter of GoaMiles, Goa’s trusted ride-hailing service that has earned the confidence of locals and travellers alike through dependable and transparent rides. After building a strong presence in Goa, AllMiles has now launched in Mumbai as its first expansion beyond the state. It is the beginning of a larger vision to bring a more reliable ride-hailing experience to cities across India.
Built around the everyday challenges commuters face, AllMiles focuses on what matters most: rides that arrive on time, zero surge pricing, no last-minute cancellations, clean cabs, and professional driver-owners. Whether you’re travelling to work, catching a flight, or heading out with family and friends, AllMiles is designed to make every journey smooth, predictable, and stress-free.
Main Grid
UGC Content
Promotion
Engagement/ Contest
Influencer Collaboration
Topicals
Launch Creatives
Milestone
- Launched AllMiles in Mumbai, building its digital presence as the Mumbai extension of GoaMiles.
- Grew the Instagram community to 11K+ followers in just 3 months through organic and performance-led content.
- Developed the brand’s social strategy, including content pillars, content buckets, and a distinctive brand voice centred on reliability.
- Created campaign series such as Don’t Break the Flow, From Goa to Mumbai, Dependability Checklist, and the IPL Finals Campaign to drive awareness and engagement.
- Produced full-funnel content across organic and paid campaigns, including ad copy, influencer scripts, social media campaigns, and performance creatives focused on AllMiles’ core USPs.
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