37% Increment In Website Traffic Quarter on Quarter With SEO | FlexiLoans

About the Brand

FlexiLoans is a collateral free SME loan provider in India. They raised the largest seed funding in India worth 100 Cr. They help small & medium enterprises scale up their business by providing working capital loans, their other products being invoice discounting, equipment financing, etc.

Objective: Lead Generation
Category: Finance, BFSI
Ingredients: Full Digital Suite
Case study subject: Search Engine Optimization

Delivery Overview

We understood the potential of FlexiLoans on the basis of our initial few interactions with the brand & the propositions it spoke about. The hindrances were clear – the audience was fragmented, involved technology late adopters, not quite comfortable with pure English communication, desperate for a loan & rejected by most because of their poor credit history! We worked with FlexiLoans in tackling each of these issues via creative communication & platform strategy to result in a relevant lead flow. Keywords were shortlisted on the basis of extensive research from multiple tools.

Impact

The primary goal of lead generation was fulfilled with 5X increase in leads through the website. This was due to consistent increment in overall traffic by an average of 35% quarter on quarter and careful optimizations on the website.