by Deep Mehta | Aug 13, 2023 | Blog, Digital Marketing
Digital marketing is a rapidly evolving field, and it is essential to stay up-to-date with the latest trends to remain competitive. The emerging digital marketing trends in India for 2023 include: Artificial Intelligence (AI): AI is expected to play a...
by Deep Mehta | Aug 5, 2023 | Blog, Digital Marketing, Google Analytics, Search Engine Optimization
Bounce rate is a metric that measures the percentage of single-page sessions on a website or app. In Google Analytics 4, the bounce rate is calculated differently than in Universal Analytics (UA). In GA4, the bounce rate is the percentage of sessions that were not...
