Paid Search keywords Archives - Digital Marketing Agency in Andheri, Mumbai

Types of Paid Search Keywords and Their Importance

by Riddhi Gada | Dec 13, 2023 | Blog, Digital Marketing, PPC

Paid search, also known as pay-per-click (PPC) advertising, is a form of online marketing where advertisers pay a fee each time their ad is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) for relevant keywords. Keywords are the...

Types of Paid Search Keywords and Their Importance

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