Truly #GameOnWithMOM - An interactive cricket contest with 866K Reel Plays and 564K Reach

• Enhance brand visibility and awareness.
• Engage daily with the audience through interactive content.
• Grow our follower base through contests and user-generated content.
• Create a sustained buzz and excitement around our brand.

Core Insight:

Cricket is more than just a sport in India—it’s a passion that drives conversation and opinions. We tapped into this by leveraging the nation’s love for predicting match outcomes, making our engagement more interactive and personalized. By combining this with the simplicity of Instagram stories, which allow users to quickly share their opinions with just one click.

Strategy:

Based on insights, we scheduled our campaign around the World Cup, recognizing its potential for high engagement. We leveraged stories, posts, and reels to maximize audience interaction and ensured our contest was simple to encourage broad participation.We planned on giving hampers for winners as a token of achievement.

• Leveraging Cricket’s Mass Appeal
• Interactive Content to Drive Engagement
• Incentivized Participation
• Maximizing Reach with Multichannel Promotion
• Building Community and Brand Affinity

We created an interactive Instagram campaign centered around the World Cup, engaging our audience with fun and opinion-driven polls. The campaign was designed to increase participation and brand visibility by involving users in daily activities related to the matches. Here’s how we structured the campaign:

• Match Schedule Management: Daily coverage of key matches, with a special focus on top nations, particularly the Indian team, to keep our audience engaged and informed.
• Daily Quiz Creation: Curated questions were developed daily, ranging from basic to advanced levels, depending on the matches and teams, to keep the content fresh and appealing.
• Pre-Promotion: A reel with a contest alert was created and boosted to reach a broader audience and generate excitement for the upcoming events.
• During Promotion: Reminder posts were regularly shared to encourage audience participation. The contest ran throughout the World Cup, with multiple Q&A stories posted daily to maintain interaction. Winners were announced promptly to keep up the momentum.
• Post-Launch: A grand winner was announced via a static post, awarding a special prize alongside daily hampers to build anticipation.
• Performance Tracking: Daily champions were tracked and rewarded with curated hampers from MOM (Meal of the Moment), enhancing trust and credibility in the contest and encouraging further participation.