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MOM Social Media Relaunch 2026

About the brand

Ghar wali feeling with #MOMKaKhana!

MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty yet healthy snacks that deliver the warmth, comfort, and nutrition of a household kitchen, while making everyday moments meaningful.

Objective

To relaunch MOM (Meal Of The Moment) on social media and re-establish its positioning in the market as a brand offering ready-to-eat meals and tasty yet healthy snacks!

Strategy

  • The content strategy focused on spotlighting high-potential categories like banana chips, daily health mix, makhana, nuts, and instant meals to drive both awareness and trial.
  • We built engagement through a mix of micro-campaigns as well as regular contests and giveaways, ensuring constant audience interaction and sustained platform activity.
  • Influencer collaborations and in-house static photoshoots and reel productions were leveraged to humanise the brand and showcase everyday consumption moments.
  • Timely, contextual campaigns around cricket, Olympics, and festive occasions like Diwali helped the brand stay culturally relevant and top-of-mind throughout the year.

Relaunch Grid

Relaunch Comeback Video

 

Product-Focused Creatives

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Product-Focused Creatives

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Creative Highlights

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Creative Highlights

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Moment Marketing Campaigns

 

Moment Marketing Campaigns

 

Game On With MOM – Campaign

#GameOnWithMOM was our IPL campaign that focused on a rather grand but delayed gratification by engaging our audience daily through lucrative contest stories, reminder reels, and tapping into key IPL moments with product integration.

Campaign Creatives – Stories

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Impact

 

  1. The relaunch strategy rapidly scaled the brand’s visibility, delivering 9.1+ lakh impressions and reaching over 5.6 lakh unique users within the first few months, significantly expanding Meal Of The Moment’s digital footprint.
  2.  Strong video-first content approach drove 153% more plays than the total accounts reached
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