MOM Social Media Relaunch 2026
About the brand
Ghar wali feeling with #MOMKaKhana!
MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty yet healthy snacks that deliver the warmth, comfort, and nutrition of a household kitchen, while making everyday moments meaningful.
Objective
To relaunch MOM (Meal Of The Moment) on social media and re-establish its positioning in the market as a brand offering ready-to-eat meals and tasty yet healthy snacks!
Strategy
- The content strategy focused on spotlighting high-potential categories like banana chips, daily health mix, makhana, nuts, and instant meals to drive both awareness and trial.
- We built engagement through a mix of micro-campaigns as well as regular contests and giveaways, ensuring constant audience interaction and sustained platform activity.
- Influencer collaborations and in-house static photoshoots and reel productions were leveraged to humanise the brand and showcase everyday consumption moments.
- Timely, contextual campaigns around cricket, Olympics, and festive occasions like Diwali helped the brand stay culturally relevant and top-of-mind throughout the year.
Relaunch Grid
Relaunch Comeback Video
Product-Focused Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Product-Focused Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Creative Highlights
Sub Heading
Sub Heading
Sub Heading
Creative Highlights
Sub Heading
Sub Heading
Sub Heading
Moment Marketing Campaigns
Moment Marketing Campaigns
Game On With MOM – Campaign
#GameOnWithMOM was our IPL campaign that focused on a rather grand but delayed gratification by engaging our audience daily through lucrative contest stories, reminder reels, and tapping into key IPL moments with product integration.
Campaign Creatives – Stories
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
- The relaunch strategy rapidly scaled the brand’s visibility, delivering 9.1+ lakh impressions and reaching over 5.6 lakh unique users within the first few months, significantly expanding Meal Of The Moment’s digital footprint.
- Strong video-first content approach drove 153% more plays than the total accounts reached
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Jagannath Rath Yatra – The Pulse of India
Jagannath Rath Yatra - The Pulse of IndiaAbout the Brand Pass Pass Pulse (DS Group) is a leader in India’s confectionery segment, recognized for innovative flavor experiences and deeply rooted in everyday Indian moments. Known for culturally relevant storytelling,...
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Thinking Lab
How to Build High-Performance Websites That Drive Conversions
Introduction Looks alone won't make your website function. But performance, speed, and strategy will. A high-performing website is one where users' experience is intuitive and guides them from browsing to completing the action. And the best website design combines...
The Future of Programmatic Advertising: AI-Driven Smarter Campaigns
The Evolution of Advertising in the Age of AI Advertising in the age of AI has moved beyond manual media buying and planning. With automation, programmatic advertising has become a precision-driven marketing where every click and conversion is data-backed, automated...
The Hidden Power of Content in Building Brand Authority
Introduction Today, the purchase decisions are driven by trust and authority. People prefer brands that are credible, expert and trustworthy before purchasing anything. And that’s where the power of brand authority brings clarity and builds trust. In modern...