MOM Social Media Relaunch 2026
About the brand
Ghar wali feeling with #MOMKaKhana!
MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty yet healthy snacks that deliver the warmth, comfort, and nutrition of a household kitchen, while making everyday moments meaningful.
Objective
To relaunch MOM (Meal Of The Moment) on social media and re-establish its positioning in the market as a brand offering ready-to-eat meals and tasty yet healthy snacks!
Strategy
- The content strategy focused on spotlighting high-potential categories like banana chips, daily health mix, makhana, nuts, and instant meals to drive both awareness and trial.
- We built engagement through a mix of micro-campaigns as well as regular contests and giveaways, ensuring constant audience interaction and sustained platform activity.
- Influencer collaborations and in-house static photoshoots and reel productions were leveraged to humanise the brand and showcase everyday consumption moments.
- Timely, contextual campaigns around cricket, Olympics, and festive occasions like Diwali helped the brand stay culturally relevant and top-of-mind throughout the year.
Relaunch Grid
Relaunch Comeback Video
Product-Focused Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Product-Focused Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Creative Highlights
Sub Heading
Sub Heading
Sub Heading
Creative Highlights
Sub Heading
Sub Heading
Sub Heading
Moment Marketing Campaigns
Moment Marketing Campaigns
Game On With MOM – Campaign
#GameOnWithMOM was our IPL campaign that focused on a rather grand but delayed gratification by engaging our audience daily through lucrative contest stories, reminder reels, and tapping into key IPL moments with product integration.
Campaign Creatives – Stories
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
- The relaunch strategy rapidly scaled the brand’s visibility, delivering 9.1+ lakh impressions and reaching over 5.6 lakh unique users within the first few months, significantly expanding Meal Of The Moment’s digital footprint.
- Strong video-first content approach drove 153% more plays than the total accounts reached
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Creative Showcase Case Study 2026 Kadat
Creative Showcase Case Study 2026 Kadat About the brand Kadat is a proudly Sierra Leonean FMCG company dedicated to creating trusted products for everyday life. With a diverse portfolio that includes Bravely, Kings Cola, Funtop, Vitomo, and other household favourites,...
Mumbai’s Best Sandwich Now on Every Screen
Mumbai's Best SandwichNow on Every Screen About the brandSandwizzaa is a fine QSR based out of Mumbai. It was started in 1986 in Santacruz and since then it has established 18+ outlets across Mumbai. Having won Mumbai’s Best Sandwich Award twice in Zomato and once in...
Creative Showcase for Just In Time
Creative Showcasefor Just In Time About the brand Just In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 90+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse audience of...
Thinking Lab
Creative Showcase Case Study 2026 Kadat
Creative Showcase Case Study 2026 Kadat About the brand Kadat is a proudly Sierra Leonean FMCG company dedicated to creating trusted products for everyday life. With a diverse portfolio that includes Bravely, Kings Cola, Funtop, Vitomo, and other household favourites,...
How We Increased Selectprism AI Organic Traffic by 102.72% in 90 Days
How DigiChefs Grew Coign Consulting's Organic Traffic by 35.45% in Just 3 MonthsAbout the brand Coign Consulting is a leading and trusted Warehouse Design Consultant in India. Being India’s 1st Warehouse Innovation & Design Consulting firm, they address...
How We Increased Selectprism AI Organic Traffic by 102.72% in 90 Days
How We Increased Selectprism AI Organic Traffic by 102.72% in 90 DaysAbout the brand SelectPrism is an advanced Agentic AI Hiring Platform that transforms how organizations discover, evaluate, and hire top talent. By combining autonomous AI agents with intelligent...