80,000 Views On A Series of Product Videos | The Glu Affair

Case Studies, Video Case Studies

About the brand

The Glu Affair is an offbeat online fashion brand started a few years ago. They are aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on it.

Objective

Brand Building

Category

Online Fashion

Ingredients

Video Services & Paid Advertising

Case study subject

Video Marketing

Overview

The GLU Affair wanted to take up a branding exercise that would help create awareness about its products. Being a quirky brand with a fresh perspective on fashion, the videos needed to reflect that. The brand wanted to focus on a particular category that they were hoping to build traction for – their range of fun socks. We suggested to stick to a format of snappy & quick video bytes that held the viewers attention.

Outcome

The videos garnered over 80,000 organic views & a reach of over 150K. The engagement received was incredible with spikes in likes, comments as well as shares. The videos also served as ad collateral & improved conversions by over 2.5X within 2 months.

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