Sunhalt Gold’s Social Media Glow-Up: Case Study
About the brand
Sunhalt Gold is your go-to sunscreen for hydration and broad-spectrum protection. Recommended by dermatologists, it works for every skin type and includes Aloe Vera, Titanium Dioxide, and Allantoin.
Marketing Objective
- Enhance brand visibility
- Bolster brand recognition and recall
- Expand our follower base
Core Insight & Strategy
People aged 20-34 across India seek not just sun protection but a skincare product that aligns with their daily life, offering them a sense of reliability and enhancing their confidence in their skin’s health.
Delivery Overview
- Revamped Strategy:
Transitioned Sunhalt’s brand page to an influencer-centric platform, focusing on content that resonates and builds relatability with our target audience.
- Engagement Boost:
Leveraged more memes, topical content, and moment marketing to increase engagement and stay relevant with current trends.
- Influencer Marketing:
Enhanced our influencer collaborations, integrating them with
giveaways and contests to expand our reach and follower base. - Creative Approach:
Shifted to concept-driven visuals, moving beyond product-only imagery to communicate our message more effectively.
- Campaign Focus:
Initiated numerous campaigns to maintain momentum and strengthen Sunhalt Gold’s market presence.
Video – Before
Video – After
Metrics – Before
Metrics – After
Strategy we used?
- We’ve evolved from being a brand to becoming a beauty influencer.
- We combined the qualities of influencers by blending subject expertise (education) with entertaining empowerment to revamp our content and communication approach.
- We prioritized human-centric content and current trends, dedicating 80% of our efforts to educational and entertaining material, while allocating the remaining 20% to product-centric content.
Impact
Instagram:
- Reach increased by 1775.38%
- Profile visits surged by 2107.69%
Facebook:
- Reach increased by 219966.83%
- Profile visits surged by 9373.68%
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