World Sandwich Day: Sandwizzaa 2025
(3rd Nov- 8 Nov 2025)
About the Brand
Sandwizzaa is a fine QSR based out of Mumbai.
It was started in 1986 in Santacruz and since then it has established 18+ outlets across Mumbai.
Having won Mumbai’s Best Sandwich Award twice in Zomato and once in Swiggy – Sandwizzaa has sold over 2 million sandwiches, hereby claiming the title of “Mumbai’s Best Sandwich” with the utmost pride.
Thought Behind
To mark World Sandwich Day, we curated a high-impact, multi-channel celebration that went beyond just another promotional moment.
We wanted to position Sandwizzaa as Mumbai’s definitive sandwich authority.
The campaign was designed to deepen cultural relevance, spark conversation, and drive meaningful engagement and footfalls through a strategic mix of experiences, influencer storytelling, media partnerships, and a first-of-its-kind Sandwich Crave Party.
Overview
From 3rd to 8th November 2025, we turned World Sandwich Day into a full-fledged city festival. The campaign united on-ground activations, digital buzz, influencer energy, and media amplification – all packaged under one flavourful celebration.
Across Mumbai, the streets came alive with tricycle ads, radio jingles, print stories, and interactive promotions, while social media resonated with reels, contests, and dance challenges.
The week culminated with India’s First Sandwich CraveParty – the star of our campaign – an unforgettable night where 64 guests, influencers, and media partners came together to celebrate the spirit of sandwiches with music, flavour, and fun.
Campaign Activities
Website Traffic Snapshot
Execution- Social Brand content
Execution- Influencer Marketing pre buzz campaign
Execution- Influencer Marketing After Rave Party
Impact
- Social Views: 1.8 million +
- Social Engagement: 23,721
- Radio Listenership: 2.3 million +
- Newspaper Viewership: 367k
- Website Active Users: 84% hike in new website visitors
- District App Offer Redemptions: 3,505
- Event Attendance: 70+ guests
- Leaflets Distributed: 17,500+
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