Leverage HyperLocal Targeting For Lead Generation For a Leading EdTech Company | Arena Animation
About the Brand
They are an Animation & Multimedia education company with a legacy of over 23 years of training more than 450,000 students. The company is headquartered in Mumbai, India and has education centres in over 20 countries around the world.
- Increase Brand Recall
- Lead Generation for 25 Centers In Mumbai
Education
Performance Marketing
Performance Marketing
Delivery Overview
A thorough media strategy was created based on:
- Demographic Specificity: Hyperlocal campaigns were created based on different pockets in Mumbai along with the relevant age, income, and lifestyle to reach the ideal customers.
- Interest-Based Segmentation: Targeted users (parents & students) with interests in Graphic Design, Animation, Art, Sketching, Technology, etc.
- Creative Varianting: Based on thorough makret research, we identified the pillars that are deeply impact decission making in this domain: Value Addition (USPs), Placement & Trust. We created different content pieces based on these & used them in different consumer funnels to get the best results.
- Dynamic Optimizations: We worked on daily campaign optimizations to regularly check the lead quantum for each center & ensure minimum daily variation.
Impact
- Upto 85% SoV in certain regions with an average SoV of 65%.
- Received targetted leads for each center to keep admissions going at 67% of the budget.
- Saved the 33% media money that was usually parked with traditional advertising.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Hometown Furniture Pinterest Growth: 249% Impressions in 4 Months
Hometown Furniture Pinterest Growth: 249% Impressions in 4 MonthsAbout the Brand Hometown, one of India’s leading furniture brands, operates over 16 stores across the country. We offer a wide range of high-quality furniture, including bedroom sets, modular kitchens,...
Thinking Lab
From 600 Impression To 40,000+ Impressions in Just 5 Month: SEO growth of Everest Fleet
From 600 Impressions to 40,000+ Impressions in Just 5 Months: SEO growth of Everest FleetAbout the Brand At Everest Fleet is all about Mobility In Action. Their purpose is to harness expertise in transporting people and goods, powering change in how they move, driving...
Major Types of Schema Markup and How Implementing Them Can Boost Rankings and Visibility
Most SEOs majorly work on keyword research, on-page optimization, and backlinks, but the technical side often gets less attention. Schema markup is one of those powerful elements many skip because they don’t fully understand what is schema markup or how it impacts...
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...