Paid search, also known as pay-per-click (PPC) advertising, is a form of online marketing where advertisers pay a fee each time their ad is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) for relevant keywords. Keywords are the...
In today’s digital age, video has become an essential tool for businesses to engage their audience and increase conversions. According to a recent study by Cisco, 82% of all online traffic will be in the form of video by 2022. Video is also more likely to be...
So, is your website ready for the Interaction to Next Paint? In the realm of web development and user experience (UX), there’s a continuous quest for enhancement. Website owners and developers are consistently seeking ways to optimize their platforms to provide...
What is SEO? SEO stands for Search Engine Optimization where websites are optimized as per the keywords important to your business, to perform well on Search Engine Results Pages (SERPs). The continuous changes in Google Algorithms make SEO a tricky business to yield...
Do you know the world’s largest video-sharing platform YouTube has announced new AI-powered advertising tools? These tools will enable advertisers & brands, to connect with suitable audiences and optimize campaign performance. These are some AI tools that...
Google is continuously updating its SGE. On October 12, 2023, Google announced a latest update to its Search Generative Experience (SGE), which is a greeting image using AI and Search for inspiration with SGE. We know that SGE is still in its early stages of...
