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Increased the engagement by 5X for Western Refrigeration

About the brand

Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. 

Western was the 1st manufacturer in India for Visi-coolers and has since become one of the largest manufacturers of commercial refrigeration equipment in India.

Western  has been a pioneer in the use of Carbon Dioxide as a refrigerant on its equipment and on development of Solar powered coolers. Western is also one of the first companies to start manufacturing dispensers in India and few other stainless steel equipment for the quick service restaurant industry.

Objective
Lead Generation
Post Engagement
Increase Instagram Page Followers
Increase Facebook Page likes
 
Category

B2B

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • We ran Lead Generation, Post Engagement, Instagram Followers and Facebook Page Like campaigns over a period of 5 months
  • For the Lead Generation campaign, static creatives were used focussing on the brand which were simple yet appealing & helped us to generate leads at a lower CPL
  • We created a new audience for each creative for the Instagram Followers campaign and Facebook Page Like campaign. This reduced the cost per result by a large extent.
  • The same strategy was followed for the Post Engagement campaign where the audience was customized for each creative which helped us in increasing the overall engagement on Social Media.

Impact

  • Lead Generation Campaign : 1,023 leads were generated at the cost per lead of Rs.24.6

  • Post Engagement Campaign : 1,59,655 engagements were received at the cost per engagement of Rs.0.30

  • Instagram Followers Campaign : 3,546 followers were generated at the cost per follower of Rs.11

  • Facebook Page Likes Campaign : 4,666 pages likes were generated at the cost per page like of Rs.2.86

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