Delivery Overview

Challenges

• Declining engagement with traditional polished ads – Audiences crave authenticity over scripted promotions
• Lack of streamlined content production – Brands require fast, high-quality, adaptable content at scale
• Need for cost-effective yet high-performing creative strategies – Competing with larger agencies without inflating budgets

Our Strategy

• Authentic Storytelling – Leveraging real people, raw emotions, and compelling narratives to establish deeper audience connections.
• Agile In-House Production – Streamlined workflows enabling faster content turnarounds, cost-effective execution, and trend-driven adaptability.
• Data-Driven Execution – Strategic content optimization tailored for different platforms, formats, and audience preferences to maximize engagement
• Continuous Optimization – Implementing iterative testing and performance tracking for real-time improvements and enhanced campaign effectiveness

Sandwizzaa

Sandwizzaa- What We Did & Why

Led with a human reel-forward strategy consisting of 80% UGC reels per month. 

By leveraging various special days and trending moments, we scripted and produced relatable and real-life inspired reels that emphasised the brand’s key aspects such as product range, bulk orders and consistency in quality and taste over the years.

This strategy enabled us to connect with our audience and entertain them while promoting the brand.

But what was the need?

There’s a prominent shift in consumer behaviour today wherein the audience engages more with relatable content or emotional content over polished ads.

Along with that, short-form UGC reels are more favoured by the algorithm ensuring sustained engagement and brand recall. 

In-Store Production

Umed Mart

Umed Mart- What We Did & Why

Produced a series of 3 reels that showcased the journey of the protagonist who discovers Umed Mart and how its powered by SHG artisans and decides to gift her friends and family, preservative-free, natural and handcrafted gifts from Umed Mart during Diwali.

• Reel 1: A Change in celebration (Emphasizing new beginnings with health-conscious choices)
• Reel 2: Gathering for celebration (Focusing on togetherness, sharing, and authentic flavours)
• Reel 3: The joy of gifting (Highlighting Umed Mart products as conscious gifting options)

This strategy ensured brand awareness and increase in sales by leveraging festive emotions and relatability.

But what was the need?

Consumers actively seek thoughtful gifts during Diwali, making it the perfect time for brand awareness using UGC reels that tell a story revolving around Diwali and carry an emotional connect.

Diwali Campaign Reels

Just In Time

Just In Time- What We Did & Why

Scripted emotion-driven content as well as gifting guides and shot the same in-store, with the staff and the watches.

Along with that, we used a probe lens to shoot the intricate details of the watches, thus highlighting the true craftsmanship of the watches. 

This strategy blended authenticity, craftsmanship, and emotion-driven narratives, and positioned Just In Time as a premium watch brand that’s aspirational yet relatable. 

But what was the need?

The audience is drawn towards aspirational content with a touch of human essence adding an emotional depth to the content. Case in point, our UGC reels elevated the brand appeal by offering an insight into the watches while leveraging the sentimental moments.

In-Store Production

Jio Dive

JioDive- What We Did & Why

Crafted an engaging, step-by-step journey (series of tutorial reels) to introduce JioDive, showcasing its immersive capabilities across entertainment, gaming, and 360° experiences in an easily accessible and relatable way.

By focusing on real-time hooks, visually rich storytelling, and user-friendly instructions, we simplified the setup process while emphasizing the transformative power of JioDive. 

This strategy ensured users felt excited, informed, and ready to explore the extraordinary world of VR with JioDive.

But what was the need?

The audience today is well-versed with VR and finds it easier to engage with step-by-step visuals that simplify complex communication for them. 

In addition to the same, such UGC reels are more immersive and entertaining, hence driving increased engagement.

Tutorial Reels

Impact Across Brands

• Sandwizzaa garnered a reach of 6,00,196, an engagement of 14,892 and 7,72,632 views on the top 6 UGC reels over a span of 180 days. 
• Umed Mart garnered a reach of 110k+, an engagement of 15k+, and 130k+ views on the 3 Diwali campaign UGC reels over a span of 60 days. 
• Just In Time garnered 690k+ views on the top 3 UGC reels over a span of 60 days.