About the brand
Work Square is a co-working space that offers office infrastructure with emphasis on promoting an in-house entrepreneurial community. They have 2 centres in Mumbai that house startups, free lancers, small companies as well as enterprises.
Lead generation was the primary goal as Work Square began expanding its space. Having worked previously in similar industry, DigiChefs proposed a paid advertising approach using Google Ads. Strategic campaigns were devised & altered with every new learning.
Performance saw a growth spike as leads were increased by over 2X with a budget increase of 1.5X in a span of 3 months. CPLs were maintained almost stationary during this budget scale up. The conversion was significantly improved as insightful targeting ensured high quality lead generation. Recommendations on the landing page optimization improved conversion rates for our campaigns.
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