2X Growth In Leads While Maintaining CPLs In Just 3 Months Using Paid Marketing | Work Square

About the brand

Work Square is a co-working space that offers office infrastructure with emphasis on promoting an in-house entrepreneurial community. They have 2 centres in Mumbai that house startups, free lancers, small companies as well as enterprises.

Objective

Lead Generation

Category

Real Estate

Ingredients

Paid Advertising

Case study subject

Paid Advertising

Delivery Overview

Lead generation was the primary goal as Work Square began expanding its space. Having worked previously in similar industry, DigiChefs proposed a paid advertising approach using Google Ads. Strategic campaigns were devised & altered with every new learning.

Impact

Performance saw a growth spike as leads were increased by over 2X with a budget increase of 1.5X in a span of 3 months. CPLs were maintained almost stationary during this budget scale up. The conversion was significantly improved as insightful targeting ensured high quality lead generation. Recommendations on the landing page optimization improved conversion rates for our campaigns.

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