37% QoQ Increase in Organic Traffic Using SEO | Science Equip

About the brand

Science Equip Pty Ltd is an Australian family owned and operated business. They are authorised dealer of quality laboratory equipment and consumables. Importer of over 50,000 products inclusive of lab instruments, metallurgical instruments and textile instruments.

Objective

Traffic improvement

Category

B2B and B2C

Service Provided

SEO

Case study subject

SEO

Delivery Overview

The mandate for Science Equip is to make website SEO optimized and generate more traffic to increase sales. We have finalized a few focus keywords for SEO and added keyword seeded content through blogs and website content. Several keywords like “science equipment”, “lab supplies” among a set of 50 keywords were targeted to bring relevant traffic to the website. In spite of changing website platforms (from Magento to WordPress to Shopify), we managed to rank them in top 10 positions for generic keywords like “science equipment”, “lab supplies” and “laboratory supplies Australia”.

Impact

The organic traffic was increased by 37% quarter on quarter with approximately 23 keywords ranking in top 10 positions of Google SERPs.

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