37% QoQ Increase in Organic Traffic Using SEO | Science Equip

About the brand

Science Equip Pty Ltd is an Australian family owned and operated business. They are authorised dealer of quality laboratory equipment and consumables. Importer of over 50,000 products inclusive of lab instruments, metallurgical instruments and textile instruments.


Traffic improvement


B2B and B2C

Service Provided


Case study subject


Delivery Overview

The mandate for Science Equip is to make website SEO optimized and generate more traffic to increase sales. We have finalized a few focus keywords for SEO and added keyword seeded content through blogs and website content. Several keywords like “science equipment”, “lab supplies” among a set of 50 keywords were targeted to bring relevant traffic to the website. In spite of changing website platforms (from Magento to WordPress to Shopify), we managed to rank them in top 10 positions for generic keywords like “science equipment”, “lab supplies” and “laboratory supplies Australia”.


The organic traffic was increased by 37% quarter on quarter with approximately 23 keywords ranking in top 10 positions of Google SERPs.


Founder, Science Equip

We have been working with the DigiChefs team since a while now. They have consulted us in our website migration process and also have been helping us with off-page and on-page SEO for more than a year now. The team has been proactive in their work and are friendly people to work with.

Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Thinking Lab

How To Work From Home?

How To Work From Home?

India isn't ready for the #WorkFromHome culture. That doesn't mean we can't learn. So here are some learnings for managing a remote team and tips on being a productive work from home resource. For Managers: 1. Share a Plan of Action:  Ask your team to share a plan of...

read more